The Valley Signs Experience

Who We Are

Valley Signs have been leaders in the sign industry since 1987. Over its 35+ year history, Valley Signs has grown to a full-service sign shop, with resources throughout the industry to deliver the highest quality custom products to its customers in central New York and beyond. In addition to a premium product, Valley Signs is proud to provide the customer service to match.

Valley Signs believes it’s important that the customer has a pleasant and informed experience. Simply providing the product is not enough. We value our customers and the relationships we build throughout the process. We don’t want to be A sign shop; we don’t want to be YOUR sign shop; we want to be YOUR SIGN PARTNER.

From the time you place your inquiry with Valley Signs until we install or you pick up your sign, we strive to create a pleasant and worry-free experience. That’s the Valley Signs Experience.

How to Find Us

We couldn’t be easier to find. You can find us online at as well as Facebook and Instagram. Or, try the old-fashioned way and give us a call! Our friendly and knowledgeable staff is ready to help. We will begin the process immediately by collecting some basic information about your business and your project.

Consultation and Needs Assessment

Depending on the specific needs of your project, an expert Job Manager will reach out for further information. We want to understand your needs, your wants, and the vision for your sign project. We can visit onsite to better understand the functional visibilities of your sign, or if that isn’t necessary, the project can be discussed via phone or virtual meeting. Our team will ask all the right questions and gather all the important information that will make your signage the most impactful. From there, they will guide you with expert advice on both design concepts and the best use of the appropriate materials.

Design and Planning

We are a fully custom sign shop, from design to fabrication. Each sign we make is designed from scratch by our professional design team. With several graphic designers on the team, we are prepared to guide you through the design process. We will make recommendations on sign layout, colors and content to ensure your sign is the most impactful for its function. Every sign goes through a proofing and approval process so the customer knows exactly what to expect from their sign. All materials will be considered and spec’d out at this time. Multiple revisions are also often part of the process per the customer’s request. Once the design is finalized and approved, Job Managers will discuss timelines for production and installation (if required).

Project Execution

Once timelines and expectations have been reviewed, we will keep the customer up to date with the progress of their project. Quality is the focus at this time. Whether it’s a vinyl print, painted surface, or carved material; we wear our ‘shop goggles’ to make sure each piece of your project is produced flawlessly. While we take all precautions to keep projects flowing smoothly, should an unexpected challenge arise, we will communicate this to our customer, along with solutions or remedies.

Quality Control and Inspection

Every project is subject to a final review. We strive to live up to the highest industry standards. We are expertly trained and warrantied through 3M for vinyl applications, utilize Matthews Paints system, and are good standing members of the ISA (International Sign Association) and NSSA (Northeast States Sign Association). Each sign is inspected and/or tested prior to leaving the shop, whether it’s picked up or installed. Any blemish or flaw requiring repair will be handled.

Delivery and Installation

Once a sign is ready for pick-up, delivery or installation, the customer will be again notified. For installations, our project manager will coordinate logistics with the customer and handle any other aspect of the installation process. When possible, the installation team will confirm final placements and methods with the customer prior to performing the work.

Customer Feedback and Reviews

We want to know how we did! Leave us a Google review or give us a shout-out on social—Instagram and Facebook. Testimonials are welcome as well.


We feel everyone has enough going on with their businesses. Let us take the burden of signage off your plate. You can trust our expert and professional team to work with and guide you to help elevate and enhance your brand with our signage.

Reach Out

Submit a request for a quote or call us at 315.839.5526.

Request a Quote